As a senior-level user experience professional, Abla specializes in:
- exploratory research
- customer research
- persona development
- brainstorming & concept development
- project planning & management
- interaction design
- information architecture
- usability testing and analysis

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Snapfish Publisher Portal

The clearXchange is new transfer process that allows customers to transfer money to Bank of America, Wells Fargo and JP Morgan Chase bank customers by using an email address or mobile number instead of an account number. The main competitor for this service is PayPal.This new transfers service is currently in a limited Beta release.

I will be listed as a co-author on the Patent Pending for the User Interface for this new transfer functionality.

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Online Banking Transfers

In 2008, As a part of the Music without Limits strategy, Rhapsody product management team extended the music service to provide DRM-free MP3s purchase from all major music labels.

For this project, I introduced a Mini Cart Layer for the MP3 Store. When a customer adds an items to their cart, a layer is displayed ON the same page. By changing the shopping cart model we keep the customer within the shopping experience and also provided more cross-sell options based on items added to the cart.

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Rhapsody MP3 Store

For the Online Banking redesign, one of the first challenges was how to better join the two Bank of America sites, Bank of America.com and Online Banking, for a better end to end experience. From a customer perspective, there was a unique opportunity to provide a better service which anticipated the customer's needs at different points in their financial lives.



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Designed as a potential companion tool to the existing Body Bugg system, the Calories IN/Calories Off - Track Your Plan smart phone application would help the
on-the-go weigh loss client achieve their goals.
The current Body Bugg system is comprised of an activity tracker worn on your arm and an online food and activity tracking system. This weight loss tool has been used on the TV show "The Biggest Loser" for the past few seasons.

Mobile Design Concept

The ATM business group approached our team to improve the existing web-enabled touch screen ATM user interface and interaction flow. The business goals included increasing ATM preferences usage, reducing transaction time and increasing customer satisfaction.

Touch Screen ATM