A. Hamilton Resume

Launched Redbubble’s first User Research program, which includes bi-monthly in-house & remote sessions for both generative and evaluative research.
Paired qualitative findings and quantitative date to influenced user-centric designs that reduce friction and increase engagement behaviors.
Mentored product designers to plan, moderate and analyze usability studies.

Collaborate with product managers & engineers to identify and evaluate ideas for design concepts.
Developed design concepts and prototypes based on business requirement and customer needs.
Moderated evaluative usability sessions and documented session findings using written reports and videos to demonstrate pain points.
Mentored Engineering & Customer Service team members on Lean UX methodologies and techniques.

Created interaction design documentation for the launch of Snapfish Publisher portal, a B2B site for graphic designers and app developers, and Snapfish Store.
Developed design concepts and a prototype for the future product delivery options for the Snapfish store.
Planned and moderated usability sessions to evaluate designs and report on session findings to the product and marketing teams.

Worked as lead interaction designer for two projects: Quick Payment, same day bill service and Bank of America’s Person to Person Transfers using the clearXchange service.
Developed user experience requirements and interaction design/information architecture documentation for these consumer-facing applications.
Coordinated with usability engineer for testing of the user experience related to these projects.

Developed user scenarios, page flows and detailed specifications based on requirements from different business partners and sources.
Obtained customer input through usability testing, reviewed customer feedback and suggestions to uncover future requirements for the Product Marketing roadmap.
Collaborated within cross-functional team, including Creative, Engineering, QA, and external vendor - Hillcrest to deliver Beta interactive television interface.

Coordinated customer research efforts including in-home interviews, data analysis, persona development and usability test planning.
Worked with business partners to create the best user-centered design experience that met business goals.
Developed user experience requirements and documentation for the Rhapsody client software and Rhapsody.com website.

Lead team on strategic planning and design for Online Banking redesign effort.
Acted as lead organizer for the associate council action team tasked with improving associate satisfaction related to workload issues across the eCommerce division.
Focused on process and standards improvements and mentoring program for the User Centered Design & Research team.

Managed wide range of projects through the user-centered design processes within the Online Banking application, Touch Screen ATM and a Client Relations (CRM) application.
Developed site architecture, page flow and wireframe schematics and specifications based on business requirements and target metrics provided by the Online Banking product management team.
Acted as team lead for Design for Six Sigma group that focused on process improvement. All team members were certified as Six Sigma Green Belts.

Guided the user-centered design process by focusing on usability and developing personas and user scenarios based on user interviews and demographic research.
Assisted our development teams with research, requirements gathering, proposal development, resource planning and proof of concept prototyping.
Developed site architecture and navigation schematics for a wide range of client including Bank of America and Publix Super Market.