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Museum Exhibit concept
Rhapsody Concept
Duchamp Exhibit concept
Educational DVD concept
Rhapsody MP3 Store
Mobile Concept Design
OLB Redesign Strategy
Touch Screen ATM
Online Brokerage Integration
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| Online Brokerage Integration |
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In order to support the merger with Fleet
Bank, several projects were initiated to provide additional functionality
to the Online Banking application to parallel functionality and
access points provided on the Fleet HomeLink online banking site.
With this specific project, Site Integration Phase 3: Online Banking
integration with Online Brokerage, we would display brokerage account
balances in Online Banking and provide access to the online brokerage
site from Online Banking without the need for additional authentication
by the customer.
This project is the focus of my case study
paper and presentation, "The
Challenges and Realities of Merging Online Banks" at the
DUX 2005 conference,
November 2005.
Page Flow and Navigation Flowchart:
Page Level Wireframe:
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Screenshot from Application:
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| Project Role |
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As the project lead from the User Centered
Design and Research team:
- Created a UI project timeline
- Coordinated efforts between the
different disciplines (interaction design, visual design, usability,
content)
- Acted as the main point of contact
with business and technology partners
As the interaction designer:
- Reviewed business requirements
and developed multiple concepts and user scenarios.
- Identified potential usability issues with our usability engineer.
- Educated our brokerage business about the UCD process.
- Worked as a co-moderator during the design walkthrough sessions
with customers.
- Developed a simple HTML clickthru demo for call center training
for associates.
- Provided detailed technical specifications to technology
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| Testimonials |
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"I want to recognize Abla for the terrific
work and perseverance she has demonstrated throughout the Site Integration
Project, ... Online Banking access with Banc of America Investments.
Always keeping the customer at the forefront in our user experience
design, Abla consistently challenged the team and looked for opportunities
to deliver the best user experience for our customers.
Abla, thank you for being a great team player and the tremendous
contribution you have brought to this project."
Scott Freeland, Bank of America, Project Manager
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