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Museum Exhibit concept
Rhapsody Concept
Duchamp Exhibit concept
Educational DVD concept
Rhapsody MP3 Store
Mobile Concept Design
OLB Redesign Strategy
Touch Screen ATM
Online Brokerage Integration
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| Mobile Concept: Calories In / Calories Off - Track Your Plan |
Designed as a potential companion
tool to the existing Body Bugg system, the Calories IN/Calories Off - Track Your Plan smart phone application would help the
on-the-go weigh loss client achieve their goals.
The current Body Bugg system is comprised of an activity tracker worn on your arm and an online food and activity tracking system. This weight loss tool has been used on the TV show "The Biggest Loser" for the past few seasons.
The goal of this companion tool is to leverage smartphone / iPhone technology
to extend the Body Bugg system. Here are two customer scenarios that would demostrate the application's functionality:
1. "Jamie" has traveled to a new neighborhood to shop for shoes. She is getting hungry and she did not pack a lunch based on the Body Bugg system. What is in the neighborhood that would map to her menu planning and keep her weight loss goals on track?
- By using personalized menu planning with a cross-reference of customer's
current physical
position with GPS, the Calories In/Calories off system can
highlight restaurants with food within a specific calorie range.


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2. "Ann" is new to the Body Bugg program and is trying to reach the daily goal of 500 calories of activity per day to help with her weight loss goals. Where can she go and what can she do to help reach the goal during her lunch break?
- By using the current customer physical
position with GPS, different exercise options are provided with the estimated calorie burn for the activity.

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| Process Steps |
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Discovery Phase:
- current state review
- subject matter expert interview
Research Phase:
- customer interviews
- competitive analysis
Strategy Phase:
- collaborative ideation
Design Phase:
- brainstorming
- user scenarios
- sketches
- page flows
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paper prototypes
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