As a part of the Music without Limits strategy, Rhapsody product management team extended the service to provide DRM-free MP3s purchase from all major music labels.

From a customer experience perspective, there are three main concerns for the
MP3 Store:
- make a distinctive, separate site from the Rhapsody subscription site to reduce confusion for new customers.
- change the shopping cart experience by providing a "stay in place" mini cart layer experience that would encourage more shopping behavior.
- provide clear download option using either a helper application or ZIP file download for album downloads vs. single item downloads.

Store Front Door - provide a clean, non cluttered experience which supported the business goals of an album centric store.


Mini Cart Layer - When a customer adds an items to their cart, a layer is displayed ON the same page. By changing the shopping cart model we keep the customer within the shopping experience and also provided more cross-sell options based on items added to the cart.