Snapfish Publisher Portal

 Bank of America  Transfers

 Rhapsody MP3 Store

 Online Banking Redesign  Strategy

 Mobile Concept Design

 Touch Screen ATM

  
Online Banking Redesign Strategy

For the Online Banking redesign, one of the first challenges was how to better join the two Bank of America sites, Bank of America.com and Online Banking, for a better end to end experience. From a customer perspective, there was a unique opportunity to provide a better service which anticipated the customer's needs at different points in their financial lives. Working with the design consultancy, IDEO, several design methods were explored, including in home interviews, concept and framework development, concept validation sessions, and quantitative survey of design.


Site User Experience Framework which would extend across both authenticated and non-authenticated web sites.


Conceptual Design based on User Experience Framework




 



Project Role

As the project lead from the User Centered Design and Research team::
- Worked closely with IDEO consultancy during ideation and brainstorming sessions
- Leveraged customer interviews to develop personas and scenarios
- Developed user experience framework strategy for the new site
- Created UI project timeline
- Coordinated between the different disciplines (interaction design, visual design, usability, content)
 - Acted as main point of contact with business and technology partners

As the senior interaction designer:
- Reviewed business requirements and develop multiple concepts and user scenarios.
- Identified potential usability issues with our usability engineer.
- Provided detailed technical specifications to technology
-Mentored junior interaction designer on the team

 
Testimonials

"In my direct experience working with Abla on a major strategic initiative, I never cease to be impressed with her deep, methodical and steady approach to problem solving. Ever-cognizant of relevant research, usability test results, armed with broad technical knowledge and business acumen; she effectively keeps meeting both business goals and the customer's needs at the fore front of her interaction design solutions."

Sara Khoury, Bank of America, Creative Director